The new My Feed feature builds a personalized Feed based on the things you follow. Over the years users have followed many sellers, and over the years their styles have changed. Therefore, as their styles evolve, users are actively curating their Feeds and who they follow to ensure a better personalized experience.
What does this mean for me as a seller?
You may have noticed that users have been unfollowing you recently, due to the recent update. As many users have unfollowed sellers, Grailed has also removed the follows of sellers and searches that they are no longer engaged with.
This helps your most active followers see more of your listings, and less from sellers they are not interested in.
What does this mean for me as a buyer?
Your new Feed is showing what you follow, any follows you’ve never interacted with have been removed to ensure your Feed starts with everything you love and nothing you don’t. Your Feed should be tailored to your current follows and only get better with your curation.
What can I do to grow my following?
For sellers, this may have affected your follower account — but don't worry, the ability to gain followers who are truly interested in your listings just got easier than ever! Sellers can organically grow their following by continuing to create high quality, detailed listings that will help users notice your items and Follow you to see your listings.
Additionally, anyone who has unfollowed you is still able to re-follow you at any time. More tips on selling and growing your following can be found.
What is Grailed doing to help?
We will continue to clear out bot accounts and inactive users to make sure your listings are in the Feeds of the users most interested in your listings.