Saying goodbye to Heroine

As of December 9, 2021, Heroine is closed for business.

From its inception to its official launch in the fall of 2017, Heroine has always been driven by our community. The very idea of Heroine came directly from our users and their desire for a space dedicated not only to buying and selling womenswear, but also to connecting people with a shared appreciation for the story and history behind each piece.

Every milestone reached, every feature launched, every connection made was done with our community's needs in mind. As they shifted, we followed.

Today, our community's needs have shifted again. There are more women on Grailed than on Heroine, with 68% of the Heroine community already active on both platforms. As the resale landscape continues to evolve, we see a need to invest more deeply in building out first-in-class tools and user experiences under one unified platform. With this in mind, we've made the difficult decision to close Heroine.

Frequently Asked Questions:

What’s happening?
As of December 9th, 2021, Heroine is closed for business.

Why is this happening?
Since Heroine launched four years ago, we’ve seen the needs of our community shift. There are now more female users on Grailed than there are on Heroine, and as the community grows, we see a need to more deeply invest in one unified platform.

With these things in mind, we made the difficult decision to close Heroine.

I had items listed for sale on Heroine right now. What will happen to them?

After December 9th, all content on Heroine will be deleted.

What will happen to my data on Heroine?
Your Heroine profile and listings will be fully deleted on December 9th, 2021.

I just sold something. What will happen to my pending sales?
Not to worry; payments for any pending sales will be disbursed as normal.

I just bought something on Heroine. Will it be covered by Grailed’s money-back guarantee?
Yes. Every purchase is covered by our money-back guarantee.