As of December 9, 2021, Heroine is closed for business.
From its inception to its official launch in the fall of 2017, Heroine has always been driven by our community. The very idea of Heroine came directly from our users and their desire for a space dedicated not only to buying and selling womenswear, but also to connecting people with a shared appreciation for the story and history behind each piece.
Every milestone reached, every feature launched, every connection made was done with our community's needs in mind. As they shifted, we followed.
Today, our community's needs have shifted again. There are more women on Grailed than on Heroine, with 68% of the Heroine community already active on both platforms. As the resale landscape continues to evolve, we see a need to invest more deeply in building out first-in-class tools and user experiences under one unified platform. With this in mind, we've made the difficult decision to close Heroine.
Thank you so much for making us a part of your style journey over the last four years. For additional information, you can consult our FAQ.